Next steps

With Hackney Council and Blenheim, Club Soda is designing a behaviour change platform for pubs and bars.

The Guide is a listings website packed full of ‘nudges’ prompting venues to stock great low and no alcohol beers and wines and local & craft soft drinks that customers want.

The incentive for pubs and bars is a promotional campaign to get customers into the local venue to rate and review the best ones. Customers pick the winner.

How it works


A real person goes to every pub to get them on board and get them started.


Pubs claim their listing and answer questions about their low and no alcohol drinks range.

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Venues get a score and an assessment – what they do well, what they can improve, and how neighbouring venues score.


Venues can access a vault of case studies to improve their score and a list of local wholesalers giving them easy access to new products.


Club Soda runs a community based multi-channel campaign, encouraging people to try out their local and rate the drinks range and service.