The table below provides some more detail, with the key activities and influencers for each of the four recommendations, as well as the relevant behaviour change techniques.
| Recommendation | Key activities | Key influencers | Relevant BCTs |
|---|---|---|---|
| Make the business case for venues to improve their offer to their non-drinking customers | Ongoing communication of market and customer trends, alongside those of alcohol consumption - through a variety of channels and using a number of methods | Trade bodies, media, drinks producers, customers. | BCT 9.1 - Credible source [of information for change] BCT 9.2 - Pros and cons [identifying and comparing] BCT 9.3 - Comparative imagining of future outcomes BCT 10.1 - Material incentive BCT 10.2 - Material reward |
| Share ideas and best practice among the venues | Provide examples and ideas from similar venues about how to promote non-alcoholic drinks, manage stock, storage, display and increase sales, staff training. Share information about drinks popular with customers, from an independent third party source. Showcase/tailor information towards brands that fit their venue and customer base. Discovering easily what other venues like them do. | Licensing, trade bodies, media/ bloggers, suppliers, drinks producers, consumers | BCT 1.6 - Discrepancy between current behaviour and goal BCT 4.1 - Instruction on how to perform the behaviour BCT 6.1 - Demonstration of the behaviour BCT 6.2 - Social comparison [with other venues] BCT 6.3 - Information about others’ approval [e.g. customers] BCT 8.2 - Behaviour substitution |
| Articulate a clear understanding of expectations from industry and local authorities and show what good looks like | Revisit licensing policy, emphasise the aim of ‘encouraging sensible drinking’ | Licensing, pub companies, industry bodies, other venues | BCT 1.1 - Goal setting (behaviour) BCT 1.6 - Discrepancy between current behaviour and goal BCT 2.3 - Self-monitoring of behaviour BCT 4.1 - Instruction on how to perform the behaviour BCT 6.2 - Social comparison [with other venues] BCT 9.1 - Credible source [of information for change |
| Reward success | Find ways for key influencers to rate and/or reward venues’ behaviour Make regular self-assessment a condition of a licence Allow venues to compare and rate their performance against their peers | Licensing, industry bodies, customers, media, other venues | BCT 2.2 - Feedback on behaviour BCT 2.7 - Feedback on outcomes of behaviour BCT 6.2 - Social comparison BCT 6.3 - Information about others’ approval BCT 10.1 - Material incentive BCT 10.2 - Material reward BCT 10.4 - Social reward BCT 13.1 Identification of self as role model |