Mapping the Behaviour Change Taxonomy

The table below provides some more detail, with the key activities and influencers for each of the four recommendations, as well as the relevant behaviour change techniques.

RecommendationKey activitiesKey influencersRelevant BCTs
Make the business case for venues to improve their offer to their non-drinking customersOngoing communication of market and customer trends, alongside those of alcohol consumption - through a variety of channels and using a number of methods Trade bodies, media, drinks producers, customers. BCT 9.1 - Credible source [of information for change]

BCT 9.2 - Pros and cons [identifying and comparing]

BCT 9.3 - Comparative imagining of future outcomes

BCT 10.1 - Material incentive

BCT 10.2 - Material reward
Share ideas and best practice among the venuesProvide examples and ideas from similar venues about how to promote non-alcoholic drinks, manage stock, storage, display and increase sales, staff training.

Share information about drinks popular with customers, from an independent third party source.

Showcase/tailor information towards brands that fit their venue and customer base. Discovering easily what other venues like them do.
Licensing,
trade bodies, media/
bloggers, suppliers, drinks producers, consumers
BCT 1.6 - Discrepancy between current behaviour and goal

BCT 4.1 - Instruction on how to perform the behaviour

BCT 6.1 - Demonstration of the behaviour

BCT 6.2 - Social comparison [with other venues]

BCT 6.3 - Information about others’ approval [e.g. customers]

BCT 8.2 - Behaviour substitution
Articulate a clear understanding of expectations from industry and local authorities and show what good looks like Revisit licensing policy, emphasise the aim of ‘encouraging sensible drinking’ Licensing,
pub companies, industry bodies, other venues
BCT 1.1 - Goal setting (behaviour)

BCT 1.6 - Discrepancy between current behaviour and goal

BCT 2.3 - Self-monitoring of behaviour

BCT 4.1 - Instruction on how to perform the behaviour

BCT 6.2 - Social comparison [with other venues]

BCT 9.1 - Credible source [of information for change
Reward success Find ways for key influencers to rate and/or reward venues’ behaviour

Make regular self-assessment a condition of a licence

Allow venues to compare and rate their performance against their peers
Licensing, industry bodies, customers, media, other venuesBCT 2.2 - Feedback on behaviour

BCT 2.7 - Feedback on outcomes of behaviour

BCT 6.2 - Social comparison

BCT 6.3 - Information about others’ approval

BCT 10.1 - Material incentive

BCT 10.2 - Material reward

BCT 10.4 - Social reward

BCT 13.1 Identification of self as role model