About the authors


Laura Willoughby MBE is the founder of Club Soda. After spending most of her adult life in local government politics (as an elected member in Islington) and running various charities she decided it was time to give up the day job and take one of her ideas and run with it. Club Soda was born from her experience of quitting drinking, and realising there was little out there to support people to a self-guided journey to change their drinking.

Jussi Tolvi has a PhD in Social Sciences (Economics with Statistics) from the University of Turku in Finland. After two years of post-doc academic research in econometrics, he spent a decade in financial services, working in risk management roles at major UK banks. He is now self-employed and a co-founder of Club Soda.